Population Issues Network Newswatch

Looking at the world through demographics. This blog covers population in the news. Accelerating demographic growth is now the main factor driving biodiversity loss, growing resource scarcity, poverty and social conflict. Over-production and over-consumption are worsening this ecological crisis. 7 billion in 2011 - 9.3 or 10.6 billion (UN high estimate) by 2050. 80 million additional people a year at current rates! Is it not time to rethink population growth?

Friday, June 10, 2011

The $2 a day consumer is not a licence for manipulative marketing

By MaryLou Costa – Marketing Week

I’ve been having an interesting conversation on Twitter this week over whether my cover feature last week on brands reaching out to a demographic with an income of $2 a day is irresponsibly encouraging exploitation.

“What a wrong commercial world we now live in,” I was Tweeted.

But it is a commercial world and how wrong it ends up is down to brands and their conduct.

For full article:

http://www.marketingweek.co.uk/blogs/marylou-costa/the-$2-a-day-consumer-is-not-a-licence-for-manipulative-marketing/3027300.article